What is it? According to Wikipedia "Butter Grass Fed Cows is a Major Source of Heart-Healthy Nutrients. Butter is basically just milk fat, also known as butterfat. Butterfat is highly complex. It contains about 400 different fatty acids, and a decent amount of fat-soluble vitamins " Main Benefits 1. Huge source of Vitamin A 2. It improves your Heart overall Health 3. It is a very good Anti-Inflammatory 4. It is a natural Energy-Booster 5. It reduces cravings Testimonials Resource https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1252955/ http://www.journalofdairyscience.org/article/S0022-0302(03)73851-X/abstract http://healthyfood.wikidot.com/bulletproof-coffee https://goo.gl/2LGe2I Are Buying Grass Feed Butter in Australia ? Check out this link